New Delhi, Jan 8 (PTI) FMCG firm Dabur India has roped in Disney’s Winnie the Pooh to feature on its Dabur Honey’s ‘eazee squeezee´ pack.
“Dabur Honey will be one of the very few products in India to be associated with such a popular Disney character at this scale,” Dabur India Executive Vice President (Marketing - Healthcare) K K Rajesh said in a statement.
Dabur India, which has more than 75% share in the honey market, has partnered with Disney Consumer Products (DCP) to jointly promote the ‘eazee squeezee´ pack, which is priced at Rs120 for a 400 gm pack.
Winnie the Pooh is a Walt Disney Company franchise and is based on animated fictional characters, who have been featured as part of the Disney character line-up. Winnie the Pooh franchise is based on the book by A A Milne.