Food & beverages industry contributed 15% of overall TV advertising in the first half of 2007. In this sector, beverages led with 37% share, according to data provided by AdEx India, a division of TAM Media Research.
There was a 42% growth in ad volumes of F&B industry in the first half of 2007 over the first half of last year.The confectionary segment saw the maximum growth during this period. Dryfruits and chewing gums were the main growth contributors in the confectionary segment.
Regional GEC also had the maximum ad volumes with ‘Coca-Cola’ topping the top 10 chart followed by PepsiCo.
Four of the Top 10 new brands launched were from Ready-to-Eat Food segment.
There was a high frequency ratio of average ads per day on weekends.
|Top Advertisers||% Share|
|Coca-Cola India Ltd||14%|
|Brooke Bond Lipton India Ltd||7%|
|Parle Products Pvt Ltd||6%|
|Cadburys India Ltd||5%|
|Pepsi Co India Holding||4%|
|Perfetti Van Melle India Pvt Ltd||4%|
|Nestle India Limited||4%|