×
Home Companies Industry Politics Money Opinion LoungeMultimedia Science Education Sports TechnologyConsumerSpecialsMint on Sunday
×

Category-specific ad expenditure: F&B ad volume grows 42%

Category-specific ad expenditure: F&B ad volume grows 42%
Comment E-mail Print Share
First Published: Mon, Aug 27 2007. 02 00 PM IST
Updated: Mon, Aug 27 2007. 02 00 PM IST
Food & beverages industry contributed 15% of overall TV advertising in the first half of 2007. In this sector, beverages led with 37% share, according to data provided by AdEx India, a division of TAM Media Research.
/Content/Videos/2007-08-28/PPT.flv
There was a 42% growth in ad volumes of F&B industry in the first half of 2007 over the first half of last year.The confectionary segment saw the maximum growth during this period. Dryfruits and chewing gums were the main growth contributors in the confectionary segment.
Regional GEC also had the maximum ad volumes with ‘Coca-Cola’ topping the top 10 chart followed by PepsiCo.
Four of the Top 10 new brands launched were from Ready-to-Eat Food segment.
There was a high frequency ratio of average ads per day on weekends.
Top Advertisers % Share
Coca-Cola India Ltd 14%
Pepsi Co 10%
Brooke Bond Lipton India Ltd 7%
Parle Products Pvt Ltd 6%
Smithkline Beecham 6%
Cadburys India Ltd 5%
ITC Ltd 5%
Pepsi Co India Holding 4%
Perfetti Van Melle India Pvt Ltd 4%
Nestle India Limited 4%
Comment E-mail Print Share
First Published: Mon, Aug 27 2007. 02 00 PM IST