New Delhi: Countrywide advertising expenses vis-a-vis GDP are likely to exceed 0.55% from the current level of 0.52% by the year 2010.
In a paper brought out by the Chamber on “Future of Advertisement Industry in India”, economies of scale such as China, Malaysia, Singapore, South Korea, USA and France spend about 0.62%, 1%, 0.9%, 0.8%, 1.3% and 0.8%respectively on advertisement to sell off their opportunities to investors in the rest of the world as compared to India’s current level of 0.52%.
They have mooted the suggestion that India will have to convey to the world that it is a country that provides opportunities in diverse and expanding fields and the medium which will enable fruition has to be effective advertising and tendering.
Specifically, areas where advertisement will make dent include infrastructure, automobile including component ports namely airports, seaports and railways and agriculture parks and roads.
In the coming years, tendering will become an established norm and will find its way in all channels of advertisement, be it through newspaper, TV channels, radio and other mediums.
Indian advertising has grown to over 22% with total size of the advertisement industry touching approximately Rs16,000 crore by 2007. .
Existing channels for advertisement include print, TV, Radio, Cinema, Outdoor and Internet. Print continues to lead with 48% of total advertisements released through print. TV and Radio put together is 48.6%. .