Starcom MediaVest Group (SMG) has appointed Sandeep Lakhina as the new head of Starcom Worldwide for the western and southern region.
Ravi Kiran, CEO, South Asia, SMG, says: “We are beginning to write a new chapter in our growth and evolution, and hope to transform our business model Asia-wide over the next three years. We were looking for a leader for our west/south region, who will take over from Manish Porwal, and help steer our organization to that desired future”.
Sandeep Lakhina, managing director, India-West and South, Starcom Worldwide, says: “Apart from the so very obvious and omnipresent India growth story, the ever evolving media landscape and the opportunities and challenges therein motivated me to join the media space in India.’’
Thomas Xavier, national creative director, Orchard Advertising Pvt. Ltd, has been named chairman of the agency. Orchard Advertising, which is an affiliate of Leo Burnett India Pvt. Ltd, has offices in Bangalore, Mumbai, Chennai and, recently, in New Delhi.
Partho Sengupta, creative director, Rediffusion DY&R Pvt. Ltd, has quit the agency. He was handling the Bharti Airtel Ltd account. Sengupta began his career with Lowe Lintas Pvt. Ltd, after which he moved to Bates David Enterprise as a creative consultant. Sagar Mahabaleshwarkar, chief creative officer, Rediffusion, confirmed his exit.
Inputs by Anushree Chandran