×
Home Companies Industry Politics Money Opinion LoungeMultimedia Science Education Sports TechnologyConsumerSpecialsMint on Sunday
×

India-Pakistan match attracts millions to TV

India-Pakistan match attracts millions to TV
Comment E-mail Print Share
First Published: Tue, Mar 02 2010. 10 20 PM IST

Graphics: Yogesh Kumar / Mint
Graphics: Yogesh Kumar / Mint
Updated: Tue, Mar 02 2010. 10 20 PM IST
New Delhi: India’s 4-1 victory over Pakistan in the first match of the hockey World Cup on Saturday drew millions of television viewers.
Graphics: Yogesh Kumar / Mint
State-owned Doordarshan (DD) had 11 million viewers hooked between 8pm and 10pm, the duration of the match, while Ten Sports drew at least 3 million viewers, according to television viewership measurement agency Audience Measurement and Analytics Pvt. Ltd (aMap).
The television rating point, or TRP, however, remained low at 0.33% on Ten Sports, a channel owned by Zee Telefilms Ltd and Dubai-based Taj Television Ltd. DD registered a TRP of 1.86%. TRP is a measure of the percentage of viewers watching a particular programme at a given time.
“The viewership on DD for the India-Pakistan match has been at par with most cricket matches,” said Joseph Eapen, chief executive, aMap. “Even the routine (not final or semi-final) Indian Premier League matches draw 10-12 million viewers on an average.”
For Ten Sports, hockey averaged a poor 0.11% rating for the six matches played up to 1 March. Yet, channel’s chief executive Atul Pande is unfazed and expects TRPs to increase.
The channel sold 10-second advertising spots for Rs35,000-50,000, with the exception of the India-Pakistan matches that were sold at Rs1 lakh for 10-seconds.
Comment E-mail Print Share
First Published: Tue, Mar 02 2010. 10 20 PM IST