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BBC to commemorate 15 Aug with special India-Pak series

BBC to commemorate 15 Aug with special India-Pak series
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First Published: Fri, Aug 03 2007. 03 40 PM IST
Updated: Fri, Aug 03 2007. 03 40 PM IST
PTI
New Delhi: As India prepares to celebrate its 60th year of Independence, the British Broadcasting Corporation is lining up a host of programmes that would take a close look at the social, culture and economic progress of this former British colony.
“India is one of the largest markets for us outside Europe and there is a growing need for international news in India. We will launch a month-long new series in August on the occasion of their 60 years of independence and a programme on India’s economy shortly,” BBC World Marketing Head Vaishali Sharma told PTI.
The show titled, ‘India and Pakistan 2007´, will include features and programmes on social, culture and economic issues of both the countries.
She, however, declined to elaborate further on this new series on India and Pakistan, saying: “We will soon come out with more information on this.”
India and Indians were currently making news across the globe in various sectors such as finance, business, cinema among others, which attracted the interest of people in global news, she said.
BBC is targeting people in urban areas, who are above 25. Despite turning a pay channel last year, BBC’s viewership increased to 16.5 million from 15 million in a year, she said, adding that it was also available on DTH platforms of Dish TV and Tata Sky.
“The numbers will definitely increase in the future and we aim to capture a larger chunk of the Indian audience,” she said.
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First Published: Fri, Aug 03 2007. 03 40 PM IST