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New Media Congress to focus on digital and new media

New Media Congress to focus on digital and new media
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First Published: Mon, Apr 28 2008. 05 06 PM IST
New Delhi: The New Media Congress organized by NDTV Convergence scheduled for 8May 2008 will bring together all industry thought leaders under one roof in New Delhi.
Senior members of the industry like Ajit Balakrishnan and Rajesh Sawhney will share their experiences, trials and tribulations along with their international counterparts like Kim Reid, CEO-Mobile TV Platforms,MIH Group, Azhar Rafee, executive vice president, Reuters, Kevin Obi, senior vice president, Digital Assets, NBC International, Kevin Bertram, president, Distributive Networks and Andrew Paulson,SUP(Live Journal.com).
The specialized sessions include ‘Digital Media: Worldwide developments, issues and case studies’ where spending patterns of new age consumers would be tracked, highlighting reasons why they have moved away from traditional media. It will provide valuable insights in the kind of content mix that is needed to draw in users.
‘Convergence: Current trends and impact’ will cover technologies that have rapidly enabled the transformation of the flow of content across media, giving rise to newer business models and opportunities.
‘Mass media Internet companies’ will point out the reasons for the shift of broadcasters and publishers from traditional media to Internet and the accompanying alterations that have been made in driving content. Specific instances would be discussed, especially in the way international media has responded.Vir Sanghvi, advisory editorial director, HT Media will be part of the panel.
‘Branding, marketing and advertising strategies’ will talk of building brand value in a digital world, and developing changing marketing models in the new media environment.
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First Published: Mon, Apr 28 2008. 05 06 PM IST