New Delhi: Cargill Foods India, the local entity of US-based Cargill Inc., on Monday said it will co-sponsor Rising Pune Supergiants, one of the two new entrants to the current season of Indian Premier League (IPL) cricket tournament that starts on 9 April.
Cargill will promote its sunflower oil brand Gemini through the IPL team sponsorship. The IPL franchisee, which is owned by Kolkata-based RP Sanjiv Goenka Group, signed Marriott International as one of the sponsors last week.
Neelima Burra, chief marketing officer of Cargill Foods India, said, “IPL is the biggest cricketing event in the country and we are pleased to associate with Rising Pune Supergiants as its official healthy cooking oil partner.”
In a statement, Cargill said it will also launch new packs of Nature Fresh Actilite low-fat cooking sunflower oil and Sweekar sunflower this month. “We are pleased to announce brand initiatives across the sunflower oil portfolio, which will help us strengthen our presence in the category. Nature Fresh, Gemini and Sweekar appeal to different segments of consumers across geographies and will help us get a stronger national footprint,” Deoki Muchhal, COO, Cargill Foods India, said in a statement.
Kolkata-based RP Sanjiv Goenka group has already pumped in more than Rs 75 crore in buying the franchisee rights for two years and players’ acquisition. It also spent Rs 12.5 crore to get India captain M.S. Dhoni as its team captain.
Last week, handset maker Intex Technologies (India) Ltd that owns Gujarat Lions IPL team–the second addition to this season—signed mobile wallet company Oxigen Services India Pvt. Ltd as its title sponsor. Intex spent about Rs 50 crore in buying the franchisee rights for two years and players’ fees for the current season.