New Delhi: With the sportswear market in India growing more than 50% in 2005-06, branded manufacturers of sports apparel are seeing sense in developing niche design segments.
PUMA Sports India Limited has taken the lead by launching their new swimwear collection. With two ranges, a lifestyle collection called ‘Samoa and a basic collection called, ‘Fundamental’ the men and women beachwear is expected to draw in different age groups.
Samoa draws inspiration from the beaches of Samoa, an island in the South Pacific with an authentic, colourful, spontaneous and fun range while the basic collection is more fundamental and practical in look, feel and texture.
Combining sports and lifestyle needs it is totally cross divisional, with apparel, accessories, swimwear and footwear thus offering a choice of cross merchandising opportunities.
With bikinis, swimsuits, tankinis and pareos for women and briefs, trunks and board shorts for men, the swimwear range is well complemented with an apparel collection comprising of unusual beachwear, T’s and fun shorts. The basic collection is characterized by interesting silhouettes, graphic applications and vibrant colours.
Prices have been kept in an affordable band that ranges from Rs 899 - Rs 2,149.