Mumbai: Leading Indian ad network Komli Media, registered an overwhelming response to Search RePlay, launched, in Oct 2007, as the first online product to merge search and display ad advertising in India.
Makemytrip, India’s leading online travel booking portal, utilized the facility for a month and saw its conversion percentage rise six times over a standard display advertising campaign.
* Designed as a solution to drive greater ROI for advertiser spends, it helped convert traffic that waas considered ‘lost’,” said Gayatri Buddha, AVP Marketing & Alliances, Makemytrip.
* It leverages the benefits of search and display advertising to create more value for the advertiser
* The main concept behind this product is to follow up with the user who has clicked on an advertiser’s search ad but not converted
With innovations in developing new forms of in-class advertising technologies for the Indian market, Komli plans to expand its client base in India and U.S.