Mumbai: Cottonworld, one of the first stores in the country to have a complete collection of natural clothing launched cloth carry bags in Mumbai. This would now make the entire experience for a customer, right from walking into the store to out of it, an organic one.
By discontinuing the use of plastic bags which amounted to over 200,000 pieces a year at their 13 outlets across the country, they will now replace these with eco-friendly cloth bags.
Well-known Bollywood actress, Konkona Sensharma launched the sturdy Cotton bag and said she was happy to be part of an initiative that at one level did its bit for the environment and at another, worked towards the welfare of disadvantaged children.
They hope the initiative of promoting fabric bags that can be reused and recycled will send out a powerful message to users and store owners who start stepping forward patronizing the same.
Lavin Lekhraj, partner, Cottonworld, said “We would be happy to see more people saying no to paper and polythene bags and making do with multipurpose, longer lasting fabric carry bags.”
Also present on the occasion was Irwin Fernandes, regional director, CRY who said, “It’s heartening to see well established stores like Cottonworld coming forward to partner with CRY in our effort to work with children. We believe that children have the right to a safe and healthy environment, and small steps like using cloth bags go a long way in standing up for what is right.”
Cottonworld is India’s first store dedicated to natural clothing. The first store was set up in a leafy lane in Colaba, Mumbai and the brand has loyalists who have been frequenting it since inception. Apart from being a leader in natural clothing, it was also among the earliest to introduce western clothing for Indian women.
Promoted by the Lekhraj family, future plans include stepping up their presence and targetting a 50-store figure in India by 2010.