Mumbai: The latest TAM report on advertising by food and beverages industry shows that all in all there has been a 8% dip in print advertising in the first half of 2007. While the beverages segment garnered maximum share of 33%, F&B made the maximum use of West and North Zone for advertising in H1 ’07.
There was large-scale advertising in general interest newspapers, whereas in magazines nearly 50% advertising share went to women genre.
Brooke Bond Lipton and Gujarat Corporative Milk & Marketing Federation (GCMMF) stood at first and second position. GCMMF had 2 of its brands making it to the top three in new brand launches.
Among sales promotions, Contest Promotion was used the maximum by F&B sector.