New Delhi: A career in sports is still not a mainline career choice for urban youths says industry chamber Assocham. Only a third consider it a plausible future occupation.
Sports is still not a serious career choice for young India. Only 30% of youngsters from Delhi, Maharashtra, Karnataka, Punjab, Haryana and Uttar Pradesh prefer to join games like cricket, according to findings of industry chamber Assocham.
A study titled Rs.Sports : A Career Path for Youths in States’ based on a survey of over 760 youths, clearly indicates that urban youths from states like Andhra, Tamil Nadu, Rajasthan, MP, H.P., Kerala, Goa have also not shown their eagerness to tap sports for career opportunities.
The Study, however, revealed that over 69% rural and tribal youths from States like Orissa, Punjab, Chattisgarh, Haryana, Jharkhand, Kerala, Goa, North-Eastern States and Uttarakhand consider sports a lucrative career choice as they lead to jobs with the railways, state government departments, PSUs, corporate houses etc. The study also warns that in future, hockey, football, archery, shooting, boxing, weightlifting will loose their sheen as earnings for those playing cricket increase.
The key factors for this negative response among youths are attributed to failure of various urban sports programmes promoted by Ministry of Youth Affairs & Sports, lack of marketing and awareness campaign and money made by the cricket and golf players, says Assocham president, Venugopal N. Dhoot.
Corporate sector’s lukewarm reaction for extending sponsorships for games other than cricket has been also considered a key reason. Over 68% of sponsorship and advertisements are garnered by the Cricket boards, IPL and ICL with the remaining being divided among other sports. Even players like Bhaichung Bhutia, Jaspal Rana, Jeev Milkha Singh, Narain Karthikeyan are still to capture big sponsorship deals whereas cricket players find these deals easily.