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Turner fined for scare-play in Boston

Turner fined for scare-play in Boston
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First Published: Mon, Feb 12 2007. 03 07 PM IST
Updated: Mon, Feb 12 2007. 03 07 PM IST
 Turner Broadcasting Systems and an advertising agency agreed last week to pay $2 million in compensation to several state local agencies for planting blinking electronic devices around the Boston area in a publicity stunt that set off a terrorism scare. Bomb squads were called in, and bridges and highways were shut down, when authorities found more than three dozen electronic boards depicting a boxy cartoon character giving the finger.
The devices—planted in a subway station, on bridges and other spots—turned out to be part of a publicity campaign for Cartoon Network’s “Aqua Teen Hunger Force.” The campaign also had been staged in nine other big US cities, without drawing as much attention. Turner, a division of Time Warner Inc., and Interference, a New York-based marketing firm, issued a statement accepting full responsibility and apologizing.
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First Published: Mon, Feb 12 2007. 03 07 PM IST
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