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Edutainment is the new product mix at NDTV Imagine

Edutainment is the new product mix at NDTV Imagine
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First Published: Wed, Mar 26 2008. 02 42 PM IST

Shernaz Patel in ‘Angrezi mein kehte hain’
Shernaz Patel in ‘Angrezi mein kehte hain’
Updated: Wed, Mar 26 2008. 02 42 PM IST
New Delhi: Two new edutainment shows are scheduled to begin in March on NDTV Imagine. ‘Angrezi mein kehte hain’ is a light and breezy soap that draws attention to the nuances of the English language. Produced by Sidharth Basu’s Synergy Adlabs, this is a family entertainer and will go on air 24March, five days a week.
Shernaz Patel in ‘Angrezi mein kehte hain’
Set in a classroom comprising of a motley bunch of students, it has as its teacher the extremely versatile, albeit under rated actress Shernaz Patel. Her job is to motivate students by correcting their language. Building in diverse elements the serial tackles issues of national integration, country pride, cultural and social inequities and highly individualized traits in each of the ‘students’. Each episode will culminate with a song that would be the lesson of the evening.
According to Shailja Kejriwal, EVP- content, NDTV Imagine, “ This is a first-of-its-kind attempt and we are quite it will serve a purpose besides ensuring entertainment.”
‘Indiadhanush’ is the second new show that attempts to cover art, culture, lifestyles and undiscovered aspects of India. Debuting on 31March, this too will run through the week. Produced by Siddharth Kak’s Cinema Vision India, this is in the afternoon slot.
A shot from ‘Indiadhanush’
The production team traveled extensively across the length and breadth of the country to discover cultural connections, lesser known arts and artists, exotic destinations, unique facets of historic sites that reflect lifestyles of different communities. Hosted by Siddharth Kak of Surabhi fame it will also have Ami Trivedi.
Fascinating stories and fun-filled features from the traditional art of tattooing in India to the varied turbans of Rajasthan, kebab streets of Lucknow, unique elephant jewellery and bangle making traditions, dance forms like Kerala’s Koodiyatam and Maharashtra’s Lavani it will take viewers to Coorg’s coffee plantations, Jhabua’s Bhagoriya mela, Lakshadweep islands and rainforests of the Andamans.
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First Published: Wed, Mar 26 2008. 02 42 PM IST