Los Angeles/ San Francisco: Sony Corp.’s entertainment division said it is in talks to post movies on Google Inc.’s YouTube video-sharing website. “We are having conversations with YouTube,” Paula Askanas, a spokeswoman for Sony Pictures Television Inc. in Los Angeles, said on Wednesday. She declined to provide details.
No major US movie studio posts full-length films on YouTube. Sony Pictures offers 60 older films, including Stripes and Groundhog Day, as well as vintage television shows, at its Crackle.com website. Hulu.com, whose owners include NBC Universal Inc. and News Corp., shows advertising-supported full-length movies.
Hollywood studios, under attack from film piracy, are trying out older movies on the Internet as they search for ways to accommodate viewers’ changing demands without cutting into revenue from DVDs and pay-television. By putting content on YouTube, studios gain access to a larger audience.
“YouTube can help promote their videos,” Jeremiah Owyang, an analyst at Massachusetts-based Forrester Research Inc., said. YouTube wants “more high-quality content”, Owyang said. “They really want to up their game.” Chris Dale, a spokesman at California-based YouTube, declined to comment on Wednesday on talks with Sony or any other studios for feature films.