Bengaluru: Frrole Inc., a social media analytics provider, will now have access to Facbeook Inc.’s user base, boosting the company’s efforts to provide comprehensive user data to clients such as retailers, e-commerce companies, publishers and others.
Until now, Frrole had access only to users of Twitter Inc. With the Facebook partnership, Frrole will also have access to customer data of the social media giant, Instagram and its other properties.
In a crowded field where business intelligence tools are aplenty from enterprises and start-ups alike, Frrole has positioned its offerings as social data as a service for brands and e-commerce companies, and counts Snapdeal, owned by Jasper Infotech Pvt. Ltd, and ESPN Inc. as its clients.
“This makes us the only social analytics player in Asia to have both Facebook and Twitter partnerships,” said Nishith Sharma, co-founder, Frrole. “A TV broadcaster or a news media company that wants to display insights extracted from Facebook data, will use one of Facebook’s media solutions partners. Frrole has displayed Twitter-based insights on more than a dozen TV shows/media sites including UTV Software Communications Ltd, Ten Sports, owned by Taj Television Ltd, and Star India Pvt. Ltd. With this partnership, we now have access to display similar Facebook data-based insights live on TV/digital properties.”
The nine-member team is also working on improving its audience intelligence product, which lets companies get actionable insights on individuals, to suit e-commerce and tech product companies, Sharma said.
The enhanced version of the offering will let companies gain access to users’ behaviour and preferences based on what they post on social media. E-commerce companies can go beyond tracking browser history and provide product recommendations based on a users’ social data, or a dating site can provide social-media-based personalities of candidates to make partner selection more effective.