The musical trio Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa plan to blow out the boundaries of their music domain to publish music, promote new talent and create a signature album.
“There is so much scope for creating music besides film,” said Ehsaan who is confident that despite the dominance of film albums, there is a market for other music.
The famous three write score for numerous films and advertisements, and are known for hits such as Dil Chahta Hai, Kal Ho Na Ho, Don and Kajra Re— and most recently for the music direction of the album for the movie Salaam-e-Ishq.
The trio is in talks with several companies to create fresh types of music with undiscovered talent. Ehsaan and Loy said it is the right time in their career to venture into new areas. “Basically, right now, we are in the process of working on what all can be done. After that, we’ll see. There are people who have approached, whom I am not allowed to mention the names, they want to set up like a musical content creating company,” he said.
The group would publish and promote new artists, singers, lyricists and others who have potential, and through them the trio would create a new market. They also plan to make music for different media, such as computer games.
Ehsaan said the group is in the nascent stages of the plan, but “it will happen.” They have identified some young talent with potential, but have not yet approached them.
The trio will also launch their debut album in the third quarter of this year and follow it up with concerts.
The music will be an eclectic mix of their influences: Ehsaan’s rock and blues, Loy’s jazz and Shankar’s Indian classical. This piece of work will be in addition to numerous film albums they have committed to make in 2007.
“Sometimes when we are working, sometimes he plays an idea and says you know this is a good direction to go into. So we’ve got like smatterings of things laying all over the place, we need to actually sit down, focus and, ya know, just hone into it,” Loy said. “There will be a lot more guitar in it.”
Loy said that the album would showcase their tastes and experiences. “It will be exactly where we are actually coming from.”