New Delhi: India will host the country’s first fashion week for men to showcase opportunities in the burgeoning market.
Delhi will play host for the event, making it the fourth city in the world, after New York, Paris and London, to hold a fashion week exclusively for men.
“Fashion is not all about women. Men’s fashion week was long overdue. Delhi is going to be the fourth city in the world to exhibit the best in fashion,” said Sunil Sethi, president of the Fashion Design Council of India (FDCI).
The fashion week which commences on 11 September is a collaboration between FDCI and international lifestyle brand Van Heusen.
“Delhi markets have been changing over the years, there has been an emergence of new trends. People are interested in fashion here. A number of designers are based here too,” said Shiv Subramaniam, brand head of Van Heusen, on why Delhi was chosen as the venue.
As fashion ceases to concern only women, there has been an increasing interest to promote menswear by fashion designers and merchandisers.
“There is a very strong demand domestically for menswear. It comprises over 70% of branded wear in the country, and the industry is growing at more than 15%,” said Sethi.
”Merchandisers who deal in menswear only prefer to go for an exclusive men’s show, otherwise they show no interest. This show is an opportunity for the exclusively menswear designers to generate more business,“ Sethi added.
The three-day extravaganza will feature work by upcoming designers as well as by established names like JJ Valaya, Rohit Bal and Manoviraj Khosla who will showcase their creations in men’s fashion.
“This is an incredible achievement in the field of men’s fashion. Fifty per cent of my collections focus on menswear and I think it is a great opportunity to explore men’s fashion,” said Bal.
“This event will change the history of men’s fashion in India, giving it the required push. It will also help the Indian menswear designer with the technicalities,” Bal added.