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Phoenix Mills appoints Enhance as environment graphic consultant

Phoenix Mills appoints Enhance as environment graphic consultant
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First Published: Wed, Dec 05 2007. 02 58 PM IST
Updated: Wed, Dec 05 2007. 02 58 PM IST
New Delhi: Enhance India, a retail branding and navigational signage solutions unit of the Starcom MediaVest Group, has been appointed as the exclusive consultant for Navigational and Ambient Media Assets by Phoenix Mills in Mumbai.
The company will offer solutions to the entire premises of Phoenix Mills including the upcoming Sky Zone, Shangri-La Hotel and other venues within the sprawling complex.
According to Pritti Ravindra, general manager, Phoenix Mills, “the service is of particular utility to malls and retail outlets. A consumer’s experience should be memorable and stress free and by providing these solutions we will enhance their mall experience.”
Phoenix is a premier shopping and leisure destination in Mumbai. By activating the environmental graphics, the place is expected to improve traffic productivity in the area.
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First Published: Wed, Dec 05 2007. 02 58 PM IST