Mumbai:To provide its clients access to Bangladesh for communication for their brands, Dentsu India today announced that Madonna Advertising would be its affiliate in Bangladesh. The relationship will purely be a referral arrangement with no equity involvement.
Established in 1979, Madonna is one of the top ten Advertising Agencies in Bangladesh with high profile clients such as British Airways, Westin Hotel, TNT- Express, Aventis, Malaysian Palm Oil Council, MoneyGram, Bata, Australian Centre for Education, besides others.
“Madonna is a well respected name in the Bangladesh market and we are happy that we will be working with them for our clients,” says Sandeep Goyal, chairman, Dentsu India.
“It is a privilege for us to be a part of the Dentsu network. As affiliates of such a large global group, we not only hope to work with some of their clients in our country, but also help some of our local clients in accessing knowledge and services from the Dentsu world,” says Fakhrul Kamal, chairman & managing director, Madonna Advertising.
The Madonna relationship will be overseen by Ruchira Raina, executive director of Dentsu Communications.