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Bentley to also target used-car buyers

Bentley to also target used-car buyers
PTI
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First Published: Tue, Apr 10 2007. 01 26 AM IST
Updated: Tue, Apr 10 2007. 01 26 AM IST
New Delhi: Mind paying a few crore rupees for a used car? If you don’t, then look out for premium car maker Bentley’s offering of luxury on four wheels, as the company enters the pre-owned vehicle market.
“India has exceeded our expectations and the number of customer base is constantly growing,” said Ian Gorusch, regional director for Middle East, Africa and India, Bentley Motors Ltd. “With the company limiting its production globally to maintain exclusivity, we are looking at the used-car business as a serious model to satisfy customers.”
The company is also planning to roll out its new Continental GT Convertible model in India early next month to be tagged at about Rs2.2 crore, with only five cars being allocated. The limited-edition Brooklands coupe will also be launched here next year.
In its three years of operations in India, Bentley has so far sold about 70 cars across its different models, including the Arnage, Continental and Flying Spur, all of which are in the ‘crore-plus’ price category.
“What we are looking at is making a passionate Bentley customer drive the car he likes, even if it is a used car, while he waits for the new one to arrive,” Gorusch said, adding that the company was also tapping those who want to buy the used Bentleys for other reasons. “The used-car customers are going to be special as the pre-owned Bentley is going to be far costlier than other normal badges,” he said, adding the company was adopting a personalized approach to expand the new initiative. Bentley, which sells cars in different countries through limited allocations, this year has earmarked 25 units for India, less than the 28 it sold in 2006.
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First Published: Tue, Apr 10 2007. 01 26 AM IST
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