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Business News/ Tech-news / News/  Samsung said to plan 3-sided screen in new Galaxy smartphone
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Samsung said to plan 3-sided screen in new Galaxy smartphone

The new Galaxy phones will use metal frames and Samsung's most advanced processor chips

Samsung unveiled its first device with a multiple-sided screen last year with the Galaxy Note Edge, a 5.6-inch phone with a display stretching down the right side so users can read messages and news from an angle. Photo: BloombergPremium
Samsung unveiled its first device with a multiple-sided screen last year with the Galaxy Note Edge, a 5.6-inch phone with a display stretching down the right side so users can read messages and news from an angle. Photo: Bloomberg

Seoul: Samsung Electronics Co. plans to release two new versions of its top-tier Galaxy S smartphone next month, including a model with a display covering three sides, according to people with direct knowledge of the matter.

Both phones will have all-metal bodies and use Samsung’s most advanced processor chips, the people said, asking not to be identified because the details haven’t been released. The second model to be unveiled at the Mobile World Congress in Spain will only have a front-facing display, the people said. Both phones will have 5.1-inch screens, one of the people said.

Samsung has been stung by Apple Inc.’s new iPhones, ceding global market share after the larger-screen devices captured sales in a segment pioneered by the Galaxy lineup. Asia’s biggest technology company is using its skills in displays and chips to recapture its innovation edge and revive earnings that have slumped for three straight quarters.

The company unveiled its first device with a multiple-sided screen last year with the Galaxy Note Edge, a 5.6-inch phone with a display stretching down the right side so users can read messages and news from an angle.

The new Galaxy phones, developed under the “Project Zero" codename, will use metal frames supplied by BYD Electronic International Co., one of the people said. That is a subsidiary of BYD Co., the Chinese automaker partially owned by Warren Buffett’s Berkshire Hathaway Inc.

Samsung declined to comment in an e-mail.

Apple gains

Samsung hinted at a wraparound screen in invitations this month to a 1 March unpacking event in Barcelona ahead of Mobile World Congress, the same event it chose last year to unveil its Galaxy S5. Sales of the S5 failed to match those of its predecessors.

The e-mailed invitations included the statement “What’s Next" under the image of a curved line that resembles the shape of the Note Edge and its wraparound screen. The 3 Febru ary invitations didn’t name the new product.

Samsung lost its lead in the global smartphone market last quarter as Apple rose into a tie as the biggest producer. Both companies shipped 74.5 million smartphones in the December quarter for 19.6% of the market, Strategy Analytics said 29 January.

Xiaomi, Lenovo

Apple’s iPhone 6 and 6 Plus have gained in the world’s largest market of China, where consumers want a bigger device to perform the role of a phone and tablet computer.

That has squeezed Samsung as it struggles to differentiate itself from Chinese vendors, including Xiaomi Corp. and Lenovo Group Ltd., that offer feature-packed devices using Google Inc.’s Android, the same software that powers Galaxy phones.

Samsung plans to use its own microprocessors in the next Galaxy S, dropping a Qualcomm Inc. chip that overheated during the Korean company’s testing, people with direct knowledge of the matter said last month.

With Apple, Xiaomi and Lenovo. winning customers, Samsung’s earnings have slumped.

Net income, excluding minority interests, plunged 27% to 5.29 trillion won in the fourth quarter. Operating profit at the mobile-phone unit slumped by almost two-thirds to 1.96 trillion won and the business was overtaken by chips in the third quarter as Samsung’s biggest profit driver. Bloomberg

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Published: 11 Feb 2015, 12:01 PM IST
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