EA Sports still on course with online Tiger Woods game

EA Sports still on course with online Tiger Woods game
Comment E-mail Print Share
First Published: Tue, Jan 05 2010. 10 19 AM IST
Updated: Tue, Jan 05 2010. 10 19 AM IST
Chicago: Game publisher EA Sports is moving forward with plans to introduce a Tiger Woods online game despite the golfer’s drastic drop in popularity amid an adultery scandal, the company said on Monday.
The Electronic Arts Inc unit’s president, Peter Moore, said in a company blog, www.itsinthegame.com, that the company would this month begin offering ‘Tiger Woods PGA Tour Online’, a browser-based golf game developed in the past year.
“Our relationship with Tiger has always been rooted in golf,” he wrote on the blog adding: “We didn’t form a relationship with him so that he could act as an arm’s length endorser.“
“Regardless of what’s happening in his personal life, Tiger Woods is still one of the greatest athletes in history,” Moore wrote.
EA’s move comes four days after AT&T Inc terminated its sponsorship deal with Woods.
AT&T is one of a list of companies that have distanced themselves or cut ties with the world’s first billionaire athlete since he became engulfed in allegations of multiple extramarital affairs after a minor car accident outside his Florida home on 27 November.
Woods, 33, believed to be the world’s wealthiest athlete, was estimated to earn about $100 million a year in endorsement deals before his troubles.
He confessed on 11 December to infidelity and announced he would take an indefinite break from golf to work on being a better husband to his Swedish wife Elin Nordegren with whom he has two children.
The game is one of EA Sports’ first online efforts, to be offered to consumers initially at no cost during a testing phase, but eventually requiring a subscription fee to play.
EA, which previously had said its Tiger Woods PGA Tour business would remain unchanged, signed a sponsor deal with the world’s no. 1 golfer in 1997 and has introduced 12 versions of the video game bearing his name.
However, Moore did not say on Monday whether EA would move forward with the expected rollout this summer of its next Tiger Woods PGA Tour video game, annually one of the company’s highest-selling sports products. A spokesman declined further comment.
In addition to EA Sports, others who have not backed away from Woods include athletic shoe maker Nike Inc, Upper Deck, Berkshire Hathaway’s NetJets business and TLC Vision Corp, as well as developers in Dubai working on completing a Tiger Woods golf course project.
Comment E-mail Print Share
First Published: Tue, Jan 05 2010. 10 19 AM IST