New Delhi: There’s a fashion trend that’s started this festive season in India, and that’s to break all trends and create your own style! Although the salwar kameez and the sari remain classics for Indian women, designers are creating fashions that are more western, more glamorous, and more feminine in deep, rich hues.
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Today’s young women are also showing off more skin than ever before. “In India in general, women are wearing more western in places where they would wear salwar kameezes, like a cocktail dress for a sangeet,” says fashionista Gauri Karan of Gauri & Nainika. “Women are experimenting and are not as self-conscious anymore.”
With more and more international magazines and designers making a debut here, Indians are more exposed to a variety of fashions and Indian designers are providing them. ”We cater to a small segment of the population that’s well traveled and knows about fashion,” says Gauri’s sister Nainika (the duo make up the Gauri & Nainika designer brand). “Western wear is really catching up.”
Designers aren’t forgetting about men this season either, and some like Gaurav Gupta, are doing more than just the standard kurta pajama and sherwanis. “Men are really bored of what they’ve been getting,” says Gupta. “What’s new for Diwali is there are shiny suits, jackets, with metallic fabrics and asymmetrical collars. In the chic sense, it’s very clean lines, but a quirky look.”
Indians are becoming more and more exposed to a variety of fashions that are sophisticated, chic, and unique, and that’s what’s fitting this Diwali.