New Delhi: Disney Publishing Worldwide (India) on Wednesday signed a multi-year license agreement with the India Today Group for publishing and distributing licensed Disney content through magazines in India.
“With India Today’s market and consumer insights and our strengths in storytelling, we aim to provide kids and families more access to our content, where and when they want it,” Roshini Bakshi, Disney Publishing Worldwide India’s VP for Consumer Products, Publishing and Retail, said in a statement.
The Disney magazines will be available in single, monthly, bi-monthly and quarterly editions at newsstands as well on a subscription basis at a price of Rs 50-Rs 100.
The content will be based on some of Disney’s franchises, including Disney Princess, Disney.Pixar Cars, Art Attack, Disney Junior and much more, it said.
“More than one-third of India is young and around 333 million people of this segment are literate. We are excited about serving this vast youth population with a range of colourful, entertaining and engaging stories,” India Today Group CEO Ashish Bagga said.
The children’s book segment of the publishing business in India is estimated to be worth $1.15 billion and is growing at the rate of 25% year-on-year, according to data from research firm Technopak.