Active Stocks
Thu Mar 28 2024 15:59:33
  1. Tata Steel share price
  2. 155.90 2.00%
  1. ICICI Bank share price
  2. 1,095.75 1.08%
  1. HDFC Bank share price
  2. 1,448.20 0.52%
  1. ITC share price
  2. 428.55 0.13%
  1. Power Grid Corporation Of India share price
  2. 277.05 2.21%
Business News/ Industry / Banking/  Disney inks publishing, distribution pact with India Today Group
BackBack

Disney inks publishing, distribution pact with India Today Group

Disney inks publishing, distribution pact with India Today Group

Premium

New Delhi: Disney Publishing Worldwide (India) on Wednesday signed a multi-year license agreement with the India Today Group for publishing and distributing licensed Disney content through magazines in India.

“With India Today’s market and consumer insights and our strengths in storytelling, we aim to provide kids and families more access to our content, where and when they want it," Roshini Bakshi, Disney Publishing Worldwide India’s VP for Consumer Products, Publishing and Retail, said in a statement.

The Disney magazines will be available in single, monthly, bi-monthly and quarterly editions at newsstands as well on a subscription basis at a price of 50- 100.

The content will be based on some of Disney’s franchises, including Disney Princess, Disney.Pixar Cars, Art Attack, Disney Junior and much more, it said.

“More than one-third of India is young and around 333 million people of this segment are literate. We are excited about serving this vast youth population with a range of colourful, entertaining and engaging stories," India Today Group CEO Ashish Bagga said.

The children’s book segment of the publishing business in India is estimated to be worth $1.15 billion and is growing at the rate of 25% year-on-year, according to data from research firm Technopak.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
More Less
Published: 08 Dec 2010, 04:57 PM IST
Next Story footLogo
Recommended For You
Banking Stocks
₹1,053.6-0.5%
₹1,440.70.52%
₹1,0841.08%
₹122.751.3%
₹734.052.53%
Switch to the Mint app for fast and personalized news - Get App