New Delhi: Indian football today took a giant stride with Bharti Enterprises joining hands with All India Football Federation (AIFF) to pump in over Rs100 crore to help the country attain global standards in the sport.
A comprehensive National Football Development Programme will be created and work for globalization of Indian football will take off, with the objective of preparing India for the World Cup.
As a first step, the telecom company will start a world class football academy, to be named ‘Bharti-AIFF Academy´ with an investment of more than Rs100 crore, to be set-up either in Haryana or Goa.
Bharti chief Sunil Mittal said he wanted a “football revolution” in the country was the need of the hour and this should not be found languishing for want of money. A premier institute would come up within the next decade. This project will have the capacity to transform the nation and all the investment would be made by Bharti Foundation.
“We have become too obsessed with cricket and time has now come for us to develop football in the country. Nothing is more pulsating than the 90-minute entertainment on a football field,” he said.
The Academy will train young talents from 8- 18 years of age and Mittal hopes this will turn into a supply line for the national team down the years.