London: In an effort to promote Indian pop talent in the global arena, leading music company Universal Music has joined hands with UK-listed Indian film company Eros International to launch a joint-venture artist-management agency, a media report said.
“Universal Music has joined forces with UK-listed Indian film company Eros International to launch a joint-venture artist-management agency to “groom and promote” Indian pop talent globally,” The Telegraph said in a report published online on Wednesday.
Eros International would provide Universal access to Bollywood talent.
Quoting Eros International Chief Executive Kishore Lulla, the report said, “Our tie-up with Universal, and their expertise in pop music talent management, is perfectly complimentary with Eros’ ability to offer a credible platform for such talent through its films or worldwide distribution network.”
According to the report, EMI Music and Warner Music Group have separately announced that they had agreed to extend their existing marketing and distribution partnership in India and the Middle East and enter into their first partnership in Turkey.