Dubai: To promote round-the-year tourism in the country, India has taken a number of inititaives to woo more tourists from the Arab nations, with a thrust on medical and rain tourism.
“The Indian government aims to develop the country into a sustainable tourism destination. Our economy is booming and so is incredible India.Various initiatives are under way in the tourism sector with the sole objective of attracting more visitors to the country,” Sanjay Kothari, Additional Director-General in the Ministry of Tourism, told PTI.
Kothari was in Dubai to take part in the Arabian Travel Market convention which opened on 1 May.
Indian states taking part in the four-day long event include -- Kerala, Delhi, Jammu and Kashmir, Goa, Uttarakhand, Assam, Pondicherry, Uttar Pradesh and Madhya Pradesh.
Kothari said the tourism ministry has launched integrated international media campaigns to promote India as a must see tourist destination. The campaign focuses on both generic and niche areas to convert the country into a destination for 365 days a year.
The theme for the West Asian market is “Chasing the Monsoon”, he said.The recent introduction of Medical Visa would help in the growth of medical tourism sector, Kothari said, adding under this visa, a patient along with an attendant can come to India for a period of one year, which can be extended further up to three years.
“India is also a shopper’s paradise with its traditional handicrafts from different regions of the country and modern shopping malls in various cities,” he said.