Mumbai:Rediffusion l DYR has for the second consecutive year secured a position among the 12 finalists of the Clio Future Gold Young Creatives Programme.
Rajat Dawar, a copywriter with the agency, will travel to Miami on 13May. He is one fo the two copywriters who have been selected from Asia for this programme.
The Clio Awards are one of the world’s most reputed awards for advertising, design, and interactive. An offshoot of the Clio Awards is the Clio Future Gold Young Creatives Programme. The winning creative team is awarded a Gold Clio plaque at the Clio Awards Gala.
25-year old Rajat has been with Rediffusion since December 2005 and is currently working on brands such as Tata Sky, Sugar Free and Indian Oil.
He was awarded a London International Award and a New York Festival nomination for his ambient media innovation titled ‘Banana Mountain’ which he did for PVR Cinemas.
In 2006 he along with his art partner Preeti Verma represented India at the Young Lions Creative Contest at Cannes after winning the AAAI Young Creative Contest for their ad titled ‘Kalpana Chawla’. Preeti Verma also from Rediffusin l DYR had qualified for the Clio Future Gold last year, where she went on to win the Gold. Together, they have also been nominated for the One Show Design in the corporate stationery category this year for their visiting card titled ‘Frame’ designed for Gettyimages. They also won two medals at Abby Awards at Goafest 2008.
The selection process for the 12 finalists this year was based on raw talent and on their understanding of core brand problems and ability to solve them. This year the decision was made on the basis of work in all the mediums, unlike last year where the candidates were asked to submit only their print work.