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Hero Honda, LG, Neo Sports pulled for showing misleading ads

Hero Honda, LG, Neo Sports pulled for showing misleading ads
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First Published: Mon, Jun 18 2007. 07 15 PM IST
Updated: Mon, Jun 18 2007. 07 15 PM IST
New Delhi: Leading corporates Hero Honda, LG Electronics, Dabur India, Neo Sports and General Motors figure among the top firms which have been pulled up by the Advertising Standards Council of India (ASCI) for violating code of conduct in the first three months of this year.
According to ASCI, its Consumer Complaints Council heard as many as 32 complaints of false promises, double meaning, racism, unethical and bias in nature in advertisements of various companies.
Leading two-wheeler manufacturer Hero Honda was asked to modify its television commercial for its bike CBZ-Xtreme, for “dangerous and hazardous stunt”.
Sports broadcaster Neo Sports’ advertisement, which allegedly showed people in West Indies being mistreated by Indians, had to be withdrawn as the council thought it was “racist” in nature.
ASCI also asked Korean consumer durables major LG Electronics to withdraw its ad on ‘Intello cool´ refrigerator after the company failed to substantiate claims that it “re-energised food, retained nutrition and was capable of filtering bacteria and adding vitamins to the food”.
Car major General Motors was asked to modify its commercial showing visuals of a celebrity endorser driving its sedan ‘Chevrolet Aveo´ in a wrong lane and wrong side of the road. GM India could re-telecast the ad after some modifications as directed by the council.
In the January-March period, out of total of 32 complaints filed at the ASCI, 19 advertisements were either withdrawn or modified while responses to 16 were awaited from advertisers and the rest were not upheld by the council.
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First Published: Mon, Jun 18 2007. 07 15 PM IST