New Delhi: It was a bad day for India at the Cannes Lions International Advertising Festival 2007. India drew a blank at Cyber Lions, with the lone India shortlist from Tribal DDB Mumbai not making the Lions-cut.
Meanwhile, after managing 20 entries in the Press shortlist, India won four metals. Grey Worldwide Mumbai has won a Silver Lion Campaign for Transport Communication. The three entries in this campaign were ‘Australia’, ‘Venice’ and ‘Hawaii’. This is India’s third Silver at Cannes Lions 2007, and Grey Worldwide’s first win so far.
McCann Erickson Mumbai has won two Bronze Lions – one for Kansai Nerolac, and the second for Cocco’s Café. O&M Mumbai won a Bronze Lion Campaign for The Indian Association for Promotion of Adoption and Child Welfare. The three entries in this winning campaign were titled ‘Mother – Son’, ‘Father – Daughter’ and ‘Mother – Daughter’.
Last year, even as India had won only three metals in the Press Lions, JWT had managed a Gold Lion for Levi’s Slim Jeans that was contesting for the Grand Prix. Gold is missing in India’s acquired Lions so far this year. The Film category is the only one now that the Indian delegates are looking out for.