Mumbai: Bollywood movie Kaminey will release only by Sunday or Monday in Mumbai, as the swine-flu scare has delayed the screening of the flick in the city, the producer of the film said.
However, the dealy in release of the movie will not impact its quaterly earnings figures.
“The release in Mumbai only will be delayed to what we expect to be this weekend, either Sunday or Monday depending on the State promulgation,” UTV Software Communications, the producer of the film, said in a filing to the stock exchanges.
Bollywood actors Priyanka Chopra and Shahid Kapoor gesture during a promotional event of their forthcoming movie ‘Kaminey’ in Bangalore on Wednesday. PTI
UTV Motion Pictures, an arm of the company, is going ahead with the release of its Shahid Kapur and Priyanka Chopra starrer film across the country and worldwide on Friday, but it will be released in Mumbai and suburbs only after three-day theatre shut down.
The decision comes after the Maharashtra government’s directive to close down theatres as a preventive measure to curb the spread of the pandemic.
According to the company, Mumbai region constitutes 10-15% of the total theatrical revenue share.
“Our scheduled release this weekend of the movie Kaminey will proceed with its theatrical release as planned all over the world with approximately 1,200 prints,” the company said.
The movies division’s “overall quarterly performance would not be affected as we have already presold and earned on our release “Agyaat” and in September too we have two more releases lined up,” UTV added.
To further reduce any negative impact-- which is anyway covered with insurance, we are opening the movie to paid previews-- at a premium ticket price-- tonight across other parts of the country in over 200 theatres, it said.
Shares of UTV Software were trading at Rs439.30, up 0.80% in the afternoon trade on the BSE.