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IPL-IV final garners more TRP compared to last year

IPL-IV final garners more TRP compared to last year
PTI
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First Published: Sun, May 29 2011. 05 32 PM IST
Updated: Sun, May 29 2011. 05 32 PM IST
New Delhi: After recording a drop in percentage of television audience for the better part of the fourth edition of the Indian Premier League, the TRP rating for grand finale between Chennai Super Kings and Royal Challengers Bangalore was more compared to the rating of last year’s final.
According to aMap, a TV viewership measurement agency, the IPL-IV final between CSK and RCB held Saturday scored a rating of 5.8 better than 5.6 which was rating for last year’s final. The summit clash in Chennai was also the highest rated match this season.
“It’s a jump of 123% on the average ratings of all matches of IPL-IV which is 2.6. With Net Reach of 19.12% it is a jump of 36% more than the average Net Reach which is 14%,” a release by aMap said.
“With 55 minutes of time spent per viewer in the finale, it is 40% higher than the average time spent of 33 minutes per viewer in IPL-IV. With 30% market share in the finale, it’s a jump of 52% over the average market share of 19%,” it stated.
In this edition, 10 teams played 74 games over 50 days and CSK retained the title by beating Bangalore by 58 runs in the final.
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First Published: Sun, May 29 2011. 05 32 PM IST
More Topics: IPL4 | CSK | Chennai | RCB | Bangalore |