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Shrek marketing focuses on child nutrition

Shrek marketing focuses on child nutrition
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First Published: Wed, May 09 2007. 02 59 PM IST
Updated: Wed, May 09 2007. 02 59 PM IST
Bloomberg
Los Angeles: McDonald’s Corp., the maker of Chicken McNuggets and McFlurry desserts, said it will emphasize fruit, vegetables and milk in new promotions tied to the animated film “Shrek the Third.”
Using the by-now popular animated character to speak in a lanugage growing children understand, the campaign will draw attention to food nutrition, balanced meals and other food related ‘sensible’ nuggets of wisdom.
Marketing will include Happy Meals toys in the shape of Shrek, a stout green ogre, and promotions of salads, chicken sandwiches, sliced apples and low-fat milk for children, Oak Brook, Illinois-based McDonald’s said today in a statement.
McDonald’s and DreamWorks Animation SKG Inc., the film’s maker, announced the steps at a downtown Chicago McDonald’s.
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First Published: Wed, May 09 2007. 02 59 PM IST