New Delhi: Direct-to-Home (DTH) subscribers will have to wait for some time before they can watch specialized programmes created by service providers, as existing regulations are not attractive for DTH operators to invest in this segment.
“There is no incentive for us to invest in creating specialized programmes. The need of the hour is to allow partial exclusive content, which is a worldwide trend too,” Tata Sky Managing Director Vikram Kaushik told PTI.
Partial exclusivity, Kaushik said, would help DTH operators produce programmes that are unique and niche. He said it should not be made mandatory for one DTH operator to share its exclusive programmes with another.
As per broadcast regulator TRAI, broadcasters doubling up as DTH operators must share feed with rival DTH platforms.
“It would not help in growth of competition. In the absence of competition, the subscribers would continue to get all programmes. Absence of real competition would not provide choice and in turn would not benefit consumers,” Kaushik said.
Kaushik said a number of discussions have been held with the regulator to examine the issue.
Advocating the need to allow some level of exclusive content, Kaushik said DTH should be minimally regulated. The government should act as a facilitator rather than a regulator.
He also said that Tata Sky was in favour of airing ‘A´ rated programmes and movies but not adult content. When asked if this would enhance the revenue of the company, he said, “We are in the business of entertainment.”