Mumbai: Nasdaq-listed portal Rediff.com, on Wednesday announced the launch of a gaming section on the website which combines features of social networking with gaming.
Though there are a variety of websites offering online gaming, the product offering is different because it has social networking features embedded, Rediff’s associate director for product development, Prerana Nayak, told reporters.
Using the application, one can invite friends to play a particular game, let others know of their performance, or just discuss about the game, she said.
The Mumbai-headquartered website currently offers games in different genres like action, cards and classics. It is an open platform wherein any developer can come and host his games, Nayak said, adding seven developers including Indiagames and Disney India are already on board with their respective product offerings.
“More than earning from the application, the application is directed more towards engaging our users. There is no financial relationship with the game developers...they get a good visibility through our platform,” she said.
The application had a soft launch three months ago and has been posted on the homepage of the website for the last week, Nayak said.