Mumbai: Times Television Network (TTN), which runs the Times Now and ET Now news channels, said on Wednesday it has entered into an accord with distribution company MSM Discovery Pvt. Ltd (MSMD or The One Alliance, a joint venture between Multi Screen Media Pvt. Ltd and Discovery Communications.
MSMD will collect subscription revenue for TTN’s channels—Times Now, ET Now, Zoom and Movies Now—generated through cable (analogue and digital), direct-to-home (DTH), internet protocol TV (IPTV) and head-end in the sky (HITS) platforms as a part of The One Alliance bouquet of channels.
“TTN and MSMD will together be able to effect realization of a fair share of subscription revenue as well as grow ARPUs (average revenue per user) of our premium content offerings,” said Sunil Lulla, managing director and chief executive officer, Times Television.
Multi Screen Media and the Times Group work together on properties such as the Filmfare Awards, a movie licensing deal and an international advertising sales partnership for the US.
“The One Alliance is a robust distribution force and offers the best of entertainment to viewers,” said Man Jit Singh, chief executive officer, Multi Screen Media. “Addition of the TTN channels will further strengthen the bouquet and together we can ride the digitization wave to maximize the true potential of the business.”