Indian talent pool needs to be up-skilled: Zairus Master
In the backdrop of corporates facing an acute shortage of professionals with new age skills, Zairus Master, chief executive of Shine.com, talks about why the company has chosen to launch India’s largest E-learning marketplace for working professionals—shinelearning.com.
Edited excerpts from an interview:
What was the idea and vision behind launching Shine Learning?
Shine Learning was conceptualized as we felt that there was a huge potential in the e-learning category. Our internal study showed that there is a plethora of jobs in the market, but recruiters are finding it difficult to get candidates with the required skill sets. Our study also revealed that there are a lot of employees who are unable to move forward due to the lack of required skills. So, in order to bridge this gap between the recruiters and job seekers, we came up with Shine Learning. Our vision is to upskill the Indian talent pool to adapt to the changing job landscape. Our strategy is simple—fill the gaps of hiring industry by providing professionals who are equipped with in-demand courses and skillsets.
We bring this alive by reaching out to credible course providers across the globe and becoming the largest marketplace for online professional courses and certifications.
How does your business model work?
Ours is an aggregator-based model. We bring the best recognized courses from vendors across the globe, completely unbiased. Empowering users to pick the right course and make an informed decision.
Which markets are you targeting?
Currently, we are only targeting the metros and Tier 1 cities. There is a massive demand for soft skill courses from Tier 2 and Tier 3 cities, and hence we will be reaching out to them aggressively in the coming future.
What are the key features of Shine Learning and how does this platform work?
The key features of Shine Learning are:
■To showcase emerging skill sets through data analysis of demand and supply side of the industries
■We are a marketplace so we get the upcoming courses, providing the best possible options
■Automated recommendation of courses basis the candidate’s profile and data analysis. It’s almost like a virtual counsellor at your disposal.
■Helps you find a job
Shine Learning uses data (both recruiters’ and candidates’) to map demand of various skill sets across industries and provide courses basis that.
Further, the company uses an algorithm that not only predicts emerging skill sets but also recommends courses to candidates after analysing their resumes and application history.
It’s almost like having a virtual course counsellor, empowering users to make an informed decision.
Who are your target customers and how are you planning to reach them?
Our target audience includes all working professionals who are looking to grow in their career and keep up with the skills that will be in demand in the future—it can be a person from any domain like Finance, Marketing, Operations, HR, or even if someone just wants to improve their interview skills and English-speaking ability.
We are planning to reach our target customers through a 360-launch using print, radio, outdoor, influencer and content marketing, digital marketing and PR.
Since our core target audience is working professionals, we also intend to do activations at select corporate parks.
What kind of courses will be available on the platform?
Being the first to predict emerging skill sets, we provide most of the in-demand, industry recognized professional courses & certifications to the users.
We have over 500 plus courses which include Big Data and human resource management among others.
How does Shine Learning benefit both employers as well as individuals?
For individuals, it helps them to upskill and move ahead in their career and for employers it helps them to find the right candidates (with required skill sets).
What trends do you see emerging in the learning landscape?
Basis our recent study, we have seen the following emerging trends in the learning landscape.
■Self-learning or do-it-yourself will see immense growth
■In the next 5-10 years, professionals in a 30-year career will have to re-skill themselves at least 10-15 times to stay relevant to their industry
■With more and more professionals joining the workforce, existing classroom infrastructure won’t be enough to support it. With the advancement of digital with more connected devices and on-the-go content, re-skilling will move completely online.
■Data Analysis will lead to a more personalized learning experience.
■Interactive learning tools & methodologies- more video content, AI/VR assistance, Gamification
■Microlearning, that is breaking content into smaller units to enhance focus and learning.
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