To many, it might seem odd that a social entrepreneur should be put on the same platform as some of history’s most influential and controversial characters, especially if that includes people such as Mohandas Karamchand Gandhi, Albert Einstein, Adolf Hitler, Ayatollah Khomeini, as well as almost every US President since Franklin Delano Roosevelt. Yet Mark Zuckerberg’s nomination as Time’s Person of the Year is hardly surprising.
In the last year and a half, Zuckerberg’s Facebook has added more than 250 million users. It is difficult to think of anyone else who has influenced so many lives in this period. And beyond the numbers, it has inculcated a wholly different world view for its followers, leading to what’s known as the Facebook generation. Like that of the Millennials before them, the Facebookers’ sociological effects, already manifest, are likely to persist. Time may find that 2010 will not be the only Zuckerberg year.