As the general election approaches, we assumed politicians would be creative in reaching out to their constituents. That creativity has been taken to a whole new level.
The Bharatiya Janata Party’s (BJP) candidate for prime minister, L.K. Advani, uses an iPhone and recently launched a blog. His party also revamped its website.
The Congress party’s Rahul Gandhi has quite a following on Facebook, and a host of other candidates have been utilizing the popular video clip sharing site, YouTube. US President Barack Obama demonstrated how one could Twitter his way to the White House—and maybe these Indian politicans are following his lead.
But in India, it’s unclear if reaching out to tech-savvy voters will decide the election. Young urban, upper and upper-middle class voters— those using their iPhones to check Facebook—have a notoriously low voter turnout. The 26/11 attacks may have partially galvanized these people. It’s unclear if they’ll turn out to vote. The major parties surely hope they will.