Hollywood movies boost for Indian cinemas

Hollywood movies boost for Indian cinemas
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First Published: Mon, May 07 2007. 05 39 PM IST
Updated: Mon, May 07 2007. 05 39 PM IST
Mumbai: Hollywood’s most eagerly awaited summer movies could provide a major cash boost for Indian cinema owners after a poor year at the box-office for Bollywood films, analysts said.
Spiderman 3, Pirates of the Caribbean: At World’s End and Shrek the Third are all set to debut in the subcontinent this May in time for school holidays.
So far, only two of nearly 50 Bollywood releases this year have been successful at the box-office, in contrast with a record-breaking performance in 2006, according to industry experts.
But Hollywood films are expected to do well in India.
“Indian summers usually come with a series of comedy/action Bollywood movies. This year it dons a new look, the Hollywood splash,” said Vinod Mirani, a trade analyst.
“Nearly all of Hollywood’s releases in India are dubbed in at least five regional Indian languages to draw newer crowds,” Mirani said.
Some of Bollywood’s most reliable producers have failed at the box-office this year.
Ta Ra Rum Pum (Don’t Worry Be Happy), a much-awaited release from Yash Raj Films saw cinema halls about half full at the opening across India on April 27.
“The movie simply failed to live up to expectations,” Mirani said.
Another analyst said major cinema owners have dropped Bollywood films, preferring to highlight Hollywood fare.
Spider Man is hot property at the moment,” said Mumbai-based Taran Adarsh. “The film is likely to find a good audience in India.”
Spiderman 3 opened across India’s major cities on Friday, after smashing box office records across eight Asian markets.
India produces the most films per country worldwide, led by the Mumbai-based Bollywood industry, known for its formulaic love stories punctuated by song-and-dance scenes.
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First Published: Mon, May 07 2007. 05 39 PM IST
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