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So, what’s Mint’s readership actually?

So, what’s Mint’s readership actually?
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First Published: Mon, Jul 13 2009. 10 49 AM IST
Updated: Mon, Jul 13 2009. 10 49 AM IST
Mint’s readership is around 200,000 not 250,000.
Some zealous fact checking caused the insertion of an error in this morning’s editor’s note on Page 1, announcing the launch of Mint’s Chennai edition.
How did the 200,000 number come about.
Well, according to the latest data from the Indian Readership Survey, Mint has an average issue readership (or daily readership) of 175,000.
This survey’s data pertains (in this case) to only Delhi and Mumbai.
Adding Mint’s actual circulation numbers in Bangalore, Kolkata, Pune, and Chandigarh, we arrive at a number close to 200,000.
So, how did the error happen?
A zealous fact-checker looked up data from the Indian Readership Survey and picked the Total Readership Number of Mint instead of the average issue readership number.
Mint’s total readership according to the survey is 251,000 but this isn’t really a relevant number, especially for advertisers.
We apologise for the error as well as the confusion it may have caused in the minds of our readers and advertisers
R Sukumar
Editor
Mint
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First Published: Mon, Jul 13 2009. 10 49 AM IST