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Quick Edit | Middle of the road

Quick Edit | Middle of the road
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First Published: Wed, Dec 14 2011. 11 15 PM IST

Updated: Wed, Dec 14 2011. 11 15 PM IST
A stroll through some of the department stores and supermarkets in India’s bigger cities on any given weekend could give rise to the question —what slowdown? But looks can be deceiving, and the numbers don’t lie. Do consumer goods makers have much to worry about? Not really, according to the findings of a Nielsen report, which says the balance of consumer power could shift across the country with the rise of Middle India.
Currently focused on the bigger metropolitan agglomerations and on the rural market at the other end, these companies should pay greater attention to the Middle India in between, the report suggests.
In a decade and a half, this $5.7 billion market will surge to more than $80 billion.
But to take advantage of this surge, marketers will need to ensure that they can win over a whole new set of consumers—Middle Indians.!
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First Published: Wed, Dec 14 2011. 11 15 PM IST