For some Indian companies, an English Premier League (EPL) team is the ultimate status symbol. The names of several large Indian firms (think: the usual suspects) have often appeared in media reports in this context. If all things go well, however, a surprise candidate, Venkateshwara Hatcheries, or the VH Group, a large poultry and pharma company, could emerge the proud owner of an EPL club, Blackburn Rovers. Analysts looking for some logic in VH’s decision will be wasting their time. EPL clubs, even those not making losses (such as the Rovers) aren’t acquired on the basis of business logic; and a casual perusal of the history of EPL shows that the ownership of a team doesn’t guarantee positive publicity. The only silver lining is that the deal will cost VH Rs 300 crore, less than what an IPL team would have cost it—and minus the controversy.