BackEndurance International Group acquires Directi’s web business
The deal includes acquisition of Directi’s B2B brands ResellerClub, LogicBoxes and BigRock
Premium(Endurance pursued the acquisition because of Directi’s strong track record of developing demand for domain sales and web presence solutions in emerging markets.)
New Delhi: Cloud-based platform provider Endurance International Group, which mainly offers solutions to small and medium businesses, has acquired the web business of Directi, which operates India’s leading domain registration business.
The acquisition amount was not disclosed by the parties involved.
The deal with Directi includes B2B (business to business) brands ResellerClub, a platform provider for web designers, web hosts, domain resellers and other web service providers; LogicBoxes, a business automation technology and consulting solutions provider; and hosting service provider BigRock, which is also the founder of ‘httpx’—India’s first dedicated event series for web designers and developers.
At present, ResellerClub manages approximately 4.25 million domains through a network of more than 200,000 direct and indirect resellers located across the globe, including China, the UK, Russia, India, Brazil, Germany, Turkey and Indonesia.
“Endurance pursued the acquisition because of the strong track record Directi has of developing demand for domain sales and web presence solutions in emerging markets," said the company in a statement. “The acquisition allows Endurance to double down its investment in emerging markets and to bring the power and the promise of the web to small businesses around the world."
“Directi’s approach to recruitment is highly selective, particularly for developers and is similar to that of major sports figures here in the US," said Hari Ravichandran, chief executive officer, Endurance International Group. “They have managed to build a blue chip organization without losing their entrepreneurial spirit....the Endurance team intends to learn from Directi’s approach to developing new markets."
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