New Delhi: Kenyan raft wood, horizontal hush, horizontal lines, American wall paper, Caravan leather, Quarter cut oak finish, Alluring alligator finish, Techno steel finish, Wacky wicker finish, Fabric (Thai Silk), 3D range, Chic and Teen talk are the new categories that define the shade and texture of the product.
Exotic names like Ebony, Samara oak, Candy orange, Divine yellow, Thai fauna silk, Olive chic, Antique oak, Lorriane walnut and many others are aAvailable in the price range of Rs 600 to Rs 2,000 a sheet.
Mr Alex Joseph, General Manager – Communications, Greenply Industries, said, “This vast and exhaustive range will hopefully redefine the way interiors are designed in India, be it office, residences, hotels or any other development projects. It should also change the way laminates are looked upon.”
The company is targeting retailers, interior architects, designers, contractors and carpenters. With its pan-Indian network of 27 branches and more than 3,700 dealers and stockists across India, it is ideally placed to meet the growing demand for laminates.
The plant which is located at Behror plant in Rajasthan is poised to emerge as the country’s largest laminate producer. The current capacity of the Behror plant is 39.60 lakh sheets. Under the expansion project, it will increase laminate production to 53.40 lakh sheets. With the company witnessing a 40% growth rate in laminate exports during April-September 2006 over the corresponding period in 2005 and local sales which have grown by 38% in value terms during the period.