Despite Google’s famed do-no-evil philosophy, most people in the technology and media businesses—the two that Google spans so effortlessly—are always looking for a G-killer.
That could explain the wide coverage devoted to the news that social networking site Facebook became the most visited site in the US in the week ended 13 March.
Next week’s data could show Google recapturing the top spot, but Facebook’s feat, however temporary, raises an important question.
Does it mean that the Web, as the Financial Times put it, is “more sociable than searchable”?
Given the evolution of the Web—and 15 March marked the 25th anniversary of the first domain name registration —this may well be the case.
Socializing, after all, is a higher-level activity, and one that is far more enjoyable than searching, which is, at the end of the day, a very mundane and functional task.
The real killer app, then, may well be something that combines the two in a clever way. Who wouldn’t want to search for friends online?