India is one of the world’s fastest growing markets for automobiles—one reason why every automotive firm in the world wants to be here—but it just accounts for 1% of the world’s vehicles. However, according to the World Bank, with 200,000 deaths a year, it also accounts for 15% of the people who are killed in road accidents around the world. India is now on top of that list, having overtaken China, where only 73,500 people were killed on the roads in 2008. A booming auto market and the absence of pavements (or the use of those that are there for parking, hawking, or just about anything else but walking), and the lack of awareness or the complete disregard for traffic rules are to blame for this. As is the almost universal urge every Indian driving a vehicle on the roads has to get ahead. India may be an economy on the go, but there are better places to reiterate this than on the road.